{"id":130413,"date":"2025-11-06T09:29:37","date_gmt":"2025-11-06T09:29:37","guid":{"rendered":"https:\/\/www.ferraritrento.com\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\/"},"modified":"2026-05-20T09:50:06","modified_gmt":"2026-05-20T09:50:06","slug":"ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look","status":"publish","type":"post","link":"https:\/\/www.ferraritrento.com\/en\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\/","title":{"rendered":"<strong>Ferrari Brut celebrates its World Champion Blanc de Blancs title with a fresh new look<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Elegance, sustainability, and contemporary style come together in a revamped design that also embraces <strong>Ferrari Ros\u00e9<\/strong> and <strong>Ferrari Demi-Sec<\/strong>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrari Trento unveils the restyling of its <strong>Classic Line<\/strong>, with the aim of expressing even more clearly the distinctive quality of its Trentodoc sparkling wines and, in particular, <strong>Ferrari Brut<\/strong>, the company\u2019s flagship label. Long considered the quintessential Italian celebratory wine, Ferrari Brut was crowned just a few days ago as <em><strong>World Champion Blanc de Blancs<\/strong><\/em> by <strong>The <em>Champagne &amp; Sparkling Wine World Championships<\/em><\/strong>, the most authoritative international competition dedicated exclusively to sparkling wines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new packaging of <strong>Ferrari Brut<\/strong>, <strong>Ros\u00e9<\/strong>, and <strong>Demi-Sec<\/strong> \u2014 soon available on the market \u2014combines elegance and modernity without sacrificing the authenticity that has made Ferrari a symbol of Italian style around the world. The refined, internationally inspired design was created to strengthen the bond with loyal consumers while also appealing to a younger audience, sensitive to aesthetics and brand recognition. Every element has been carefully designed to convey prestige and enhance the bottle\u2019s appearance even in display contexts, giving it an even more iconic and instantly recognizable presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrari Brut remains faithful to the black and white colour palette that has distinguished the winery since the time of Giulio Ferrari. For Ferrari Ros\u00e9 and Demi-Sec, however, the colour codes change: the Ros\u00e9 adopts a new shade of pink, while the change is more significant for the Demi-Sec, which now features an elegant dark blue label. The latter also introduces a new name on the label \u2014 <em><strong>Vellutum<\/strong><\/em> \u2014 chosen to evoke the enveloping softness of a sparkling wine ideal for pairing with desserts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gift box of the entire line have also been redesigned, featuring a style that enhances the visibility of the Ferrari brand and integrates, on one of the four sides, a narrative element that tells the story of the wine and the values of the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the aesthetic evolution, the restyling reflects an increased focus on sustainability. The front labels, characterized by a refined texture, are made from <em>Cotton Extra White<\/em>, a material composed of 100% residual fibers from cotton seeds \u2014 a byproduct of the textile industry. The neck label uses <em>rPaper Black<\/em>, a recycled and FSC-certified paper, while the gift box are made from fully recyclable paper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach combines aesthetic sensitivity with environmental responsibility, perfectly in line with the vision of the Lunelli Group and seeks to highlight \u2014 through the care given to the packaging \u2014 the excellence of what lies within. Excellence that, in addition to recognition at the <strong>World Championships of Sparkling Wine<\/strong>s, is confirmed by the ratings of major international opinion leaders. Wine Spectator, <strong>Wine Advocate<\/strong>, and <strong>Decanter<\/strong>, to name a few, have awarded Ferrari Brut a score of 91\/100, while <strong>Wine Enthusiast <\/strong>even granted it <strong>92\/100<\/strong>. But for over a century, the most meaningful acknowledgment has come from consumers, who through their constant appreciation have made Ferrari Brut the leading label among Italian sparkling wines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elegance, sustainability, and contemporary style come together in a revamped design that also embraces Ferrari Ros\u00e9 and Ferrari Demi-Sec. Ferrari Trento unveils the restyling of its Classic Line, with the aim of expressing even more clearly the distinctive quality of its Trentodoc sparkling wines and, in particular, Ferrari Brut, the company\u2019s flagship label. Long considered &hellip; <a href=\"https:\/\/www.ferraritrento.com\/en\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":63366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-130413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari Brut celebrates its World Champion Blanc de Blancs title with a fresh new look - Ferrari Trento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferraritrento.com\/en\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Brut celebrates its World Champion Blanc de Blancs title with a fresh new look - Ferrari Trento\" \/>\n<meta property=\"og:description\" content=\"Elegance, sustainability, and contemporary style come together in a revamped design that also embraces Ferrari Ros\u00e9 and Ferrari Demi-Sec. Ferrari Trento unveils the restyling of its Classic Line, with the aim of expressing even more clearly the distinctive quality of its Trentodoc sparkling wines and, in particular, Ferrari Brut, the company\u2019s flagship label. Long considered &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ferraritrento.com\/en\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\/\" \/>\n<meta property=\"og:site_name\" content=\"Ferrari Trento\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T09:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T09:50:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nicola.zambotti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nicola.zambotti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\\\/\"},\"author\":{\"name\":\"nicola.zambotti\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#\\\/schema\\\/person\\\/d36132539a5c65e923a89340842ce2c4\"},\"headline\":\"Ferrari Brut celebrates its World Champion Blanc de Blancs title with a fresh new look\",\"datePublished\":\"2025-11-06T09:29:37+00:00\",\"dateModified\":\"2026-05-20T09:50:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\\\/\"},\"wordCount\":500,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/1.png\",\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\\\/\",\"url\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/ferrari-brut-celebrates-its-world-champion-blanc-de-blancs-title-with-a-fresh-new-look\\\/\",\"name\":\"Ferrari Brut celebrates its World Champion Blanc de Blancs title with a fresh new look - 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