{"id":85164,"date":"2013-09-17T22:00:00","date_gmt":"2013-09-17T22:00:00","guid":{"rendered":"https:\/\/www.ferraritrento.com\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/"},"modified":"2026-05-20T09:48:08","modified_gmt":"2026-05-20T09:48:08","slug":"larte-a-showcase-in-milan-of-the-italian-lifestyle","status":"publish","type":"post","link":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/","title":{"rendered":"Larte, a showcase in Milan of the Italian lifestyle"},"content":{"rendered":"

\"\"Larte is a word that is going to lead the way, because it describes a restaurant that, inaugurated on 16 September, will open in Milan Tuesday, October 1 and which wants to be the treasure chest of the best of Italy . In this new initiative Ferrari is a major player and has a dual role; as a promoter of the initiative, in fact\u00a0 Matteo Lunelli , president of Ferrari, was president during the founding of the company, and protagonist with its Trentodoc labels.
\nLarte is a restaurant of over\u00a0 400 square meters in the heart of Milan’s most exclusive area, Via Manzoni, in a building that was the home of Carlo Emilio Gadda . It will have many faces. In fact, it will be a restaurant, a coffee shop , a chocolate shop , a hosteria (according to the Latin meaning) a gallery and a library. Over all it wants to be the shrine of Italian hospitality and, as such, intends to be present everywhere in the world . One can have lunch and buy the best of what Italy has to offer .
\nIt is natural to want to look at who is behind Larte: it is the inspiration of Altagamma , the foundation that brings together Italian companies of international credit in the high-end market . Among the creators of this initiative there is a group of Altagamma companies including Alessi , Artemide , Caffarel , illy , Santo Versace, and , of course,\u00a0 Ferrari Winery, joining together to create synergies and compete internationally illustrating with their products the Italian lifestyle . Even the setting will express the best of Italy thanks to the furniture created by great names such as Castiglioni , Depero , Molino , Messina , Pomodoro , Vedova\u00a0 and Burri. ” An innovative place<\/em> ,” said Davide Rampello , president and creative director of Larte , ” that wants to become the meeting point and the brand of Italian excellence, helping in its development to present the high quality products of our country.<\/em> “
\n“ I like to think about Larte as a theater where the Beauty and the Excellence of Italy will go on stage, the aspects of our country which I like to demonstrate as a type of ambassador when I travel around the world promoting Ferrari as a symbol of the Italian art of living<\/em> , ” says Matteo Lunelli . ” This is why I believed in the project from the very beginning and I carried it on with passion and enthusiasm. I am convinced that Larte is a unique initiative – especially in a country like ours , which often struggles to make synergies of companies \u2013 with a huge potential, thanks to collaboration of so much Italian excellence<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Larte is a word that is going to lead the way, because it describes a restaurant that, inaugurated on 16 September, will open in Milan Tuesday, October 1 and which wants to be the treasure chest of the best of Italy . In this new initiative Ferrari is a major player and has a dual … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":85234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-85164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLarte, a showcase in Milan of the Italian lifestyle - Ferrari Trento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Larte, a showcase in Milan of the Italian lifestyle - Ferrari Trento\" \/>\n<meta property=\"og:description\" content=\"Larte is a word that is going to lead the way, because it describes a restaurant that, inaugurated on 16 September, will open in Milan Tuesday, October 1 and which wants to be the treasure chest of the best of Italy . In this new initiative Ferrari is a major player and has a dual … Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/\" \/>\n<meta property=\"og:site_name\" content=\"Ferrari Trento\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ferraritrento.global\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-17T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T09:48:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/import4715.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nicola.zambotti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nicola.zambotti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/\"},\"author\":{\"name\":\"nicola.zambotti\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#\\\/schema\\\/person\\\/d36132539a5c65e923a89340842ce2c4\"},\"headline\":\"Larte, a showcase in Milan of the Italian lifestyle\",\"datePublished\":\"2013-09-17T22:00:00+00:00\",\"dateModified\":\"2026-05-20T09:48:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/\"},\"wordCount\":435,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/import4715.jpg\",\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/\",\"url\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/\",\"name\":\"Larte, a showcase in Milan of the Italian lifestyle - Ferrari Trento\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/import4715.jpg\",\"datePublished\":\"2013-09-17T22:00:00+00:00\",\"dateModified\":\"2026-05-20T09:48:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/import4715.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/import4715.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/larte-a-showcase-in-milan-of-the-italian-lifestyle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Larte, a showcase in Milan of the Italian lifestyle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/\",\"name\":\"Ferrari Trento\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#organization\",\"name\":\"Ferrari Trento\",\"url\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo_ferrari.svg\",\"contentUrl\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo_ferrari.svg\",\"width\":173,\"height\":35,\"caption\":\"Ferrari Trento\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ferraritrento.global\",\"https:\\\/\\\/www.instagram.com\\\/FerrariTrento\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#\\\/schema\\\/person\\\/d36132539a5c65e923a89340842ce2c4\",\"name\":\"nicola.zambotti\",\"sameAs\":[\"https:\\\/\\\/www.ferraritrento.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Larte, a showcase in Milan of the Italian lifestyle - Ferrari Trento","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/","og_locale":"en_US","og_type":"article","og_title":"Larte, a showcase in Milan of the Italian lifestyle - Ferrari Trento","og_description":"Larte is a word that is going to lead the way, because it describes a restaurant that, inaugurated on 16 September, will open in Milan Tuesday, October 1 and which wants to be the treasure chest of the best of Italy . In this new initiative Ferrari is a major player and has a dual … Continued","og_url":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/","og_site_name":"Ferrari Trento","article_publisher":"https:\/\/www.facebook.com\/ferraritrento.global","article_published_time":"2013-09-17T22:00:00+00:00","article_modified_time":"2026-05-20T09:48:08+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/import4715.jpg","type":"image\/jpeg"}],"author":"nicola.zambotti","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nicola.zambotti","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#article","isPartOf":{"@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/"},"author":{"name":"nicola.zambotti","@id":"https:\/\/www.ferraritrento.com\/en\/#\/schema\/person\/d36132539a5c65e923a89340842ce2c4"},"headline":"Larte, a showcase in Milan of the Italian lifestyle","datePublished":"2013-09-17T22:00:00+00:00","dateModified":"2026-05-20T09:48:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/"},"wordCount":435,"commentCount":0,"publisher":{"@id":"https:\/\/www.ferraritrento.com\/en\/#organization"},"image":{"@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/import4715.jpg","inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/","url":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/","name":"Larte, a showcase in Milan of the Italian lifestyle - Ferrari Trento","isPartOf":{"@id":"https:\/\/www.ferraritrento.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#primaryimage"},"image":{"@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/import4715.jpg","datePublished":"2013-09-17T22:00:00+00:00","dateModified":"2026-05-20T09:48:08+00:00","breadcrumb":{"@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#primaryimage","url":"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/import4715.jpg","contentUrl":"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/import4715.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.ferraritrento.com\/en\/larte-a-showcase-in-milan-of-the-italian-lifestyle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ferraritrento.com\/en\/"},{"@type":"ListItem","position":2,"name":"Larte, a showcase in Milan of the Italian lifestyle"}]},{"@type":"WebSite","@id":"https:\/\/www.ferraritrento.com\/en\/#website","url":"https:\/\/www.ferraritrento.com\/en\/","name":"Ferrari Trento","description":"","publisher":{"@id":"https:\/\/www.ferraritrento.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ferraritrento.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.ferraritrento.com\/en\/#organization","name":"Ferrari Trento","url":"https:\/\/www.ferraritrento.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.ferraritrento.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/07\/logo_ferrari.svg","contentUrl":"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/07\/logo_ferrari.svg","width":173,"height":35,"caption":"Ferrari Trento"},"image":{"@id":"https:\/\/www.ferraritrento.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ferraritrento.global","https:\/\/www.instagram.com\/FerrariTrento\/"]},{"@type":"Person","@id":"https:\/\/www.ferraritrento.com\/en\/#\/schema\/person\/d36132539a5c65e923a89340842ce2c4","name":"nicola.zambotti","sameAs":["https:\/\/www.ferraritrento.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/posts\/85164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/comments?post=85164"}],"version-history":[{"count":0,"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/posts\/85164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/media\/85234"}],"wp:attachment":[{"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/media?parent=85164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/categories?post=85164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ferraritrento.com\/en\/wp-json\/wp\/v2\/tags?post=85164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}