{"id":85822,"date":"2012-12-20T23:00:00","date_gmt":"2012-12-20T23:00:00","guid":{"rendered":"https:\/\/www.ferraritrento.com\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\/"},"modified":"2026-05-20T09:48:12","modified_gmt":"2026-05-20T09:48:12","slug":"the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma","status":"publish","type":"post","link":"https:\/\/www.ferraritrento.com\/en\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\/","title":{"rendered":"The charm of the made in Italy brand in an exhibition and a book about Altagamma"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"146\" align=\"left\" style=\"MARGIN-RIGHT: 10px\" src=\"https:\/\/www.ferraritrento.com\/clientfiles\/image\/\/1706009_0.jpg\" alt=\"\" \/><\/p>\n<p>Can \u00a0a picture express the magic of\u00a0 a wine, clothing or a designer object? Who has any doubts should go to see the exhibition at the Triennale in Milan with the title &#8220;Altagamma Italian Contemporary Excellence&#8221;. Altagamma is the foundation that brings together more than 70 Italian brands, the best of Italy in every field, from fashion to wine. Altagamma was founded 20 years ago and one of the founding members was Ferrari. The anniversary is celebrated with a travelling exhibit, and the first place, awaiting the transfer to Shanghai, is precisely the Triennale. On display there are pictures of ten photographers of the Contrasto agency who had the difficult task of telling, explaining, highlighting and summarizing each of the companies which tell around the world and to the world the \u201cBeauty and the Tasty\u201d of Italy. For this anniversary there is also a book, published by Rizzoli, with four photos for each brand. Here one can see the Ferrari Winery pictures.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can \u00a0a picture express the magic of\u00a0 a wine, clothing or a designer object? Who has any doubts should go to see the exhibition at the Triennale in Milan with the title &#8220;Altagamma Italian Contemporary Excellence&#8221;. Altagamma is the foundation that brings together more than 70 Italian brands, the best of Italy in every field, &hellip; <a href=\"https:\/\/www.ferraritrento.com\/en\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":85913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-85822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The charm of the made in Italy brand in an exhibition and a book about Altagamma - Ferrari Trento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferraritrento.com\/en\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The charm of the made in Italy brand in an exhibition and a book about Altagamma - Ferrari Trento\" \/>\n<meta property=\"og:description\" content=\"Can \u00a0a picture express the magic of\u00a0 a wine, clothing or a designer object? Who has any doubts should go to see the exhibition at the Triennale in Milan with the title &#8220;Altagamma Italian Contemporary Excellence&#8221;. Altagamma is the foundation that brings together more than 70 Italian brands, the best of Italy in every field, &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ferraritrento.com\/en\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\/\" \/>\n<meta property=\"og:site_name\" content=\"Ferrari Trento\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-20T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T09:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ferraritrento.com\/wp-content\/uploads\/2023\/09\/import4636.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nicola.zambotti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nicola.zambotti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\\\/\"},\"author\":{\"name\":\"nicola.zambotti\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#\\\/schema\\\/person\\\/d36132539a5c65e923a89340842ce2c4\"},\"headline\":\"The charm of the made in Italy brand in an exhibition and a book about Altagamma\",\"datePublished\":\"2012-12-20T23:00:00+00:00\",\"dateModified\":\"2026-05-20T09:48:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\\\/\"},\"wordCount\":176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ferraritrento.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/import4636.jpg\",\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\\\/\",\"url\":\"https:\\\/\\\/www.ferraritrento.com\\\/en\\\/the-charm-of-the-made-in-italy-brand-in-an-exhibition-and-a-book-about-altagamma\\\/\",\"name\":\"The charm of the made in Italy brand in an exhibition and a book about Altagamma - 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