{"id":91247,"date":"2019-09-13T07:09:52","date_gmt":"2019-09-13T07:09:52","guid":{"rendered":"https:\/\/www.ferraritrento.com\/the-new-ferrari-maximum-has-been-revealed\/"},"modified":"2026-05-20T09:49:07","modified_gmt":"2026-05-20T09:49:07","slug":"the-new-ferrari-maximum-has-been-revealed","status":"publish","type":"post","link":"https:\/\/www.ferraritrento.com\/en\/the-new-ferrari-maximum-has-been-revealed\/","title":{"rendered":"The new Ferrari Maximum has been revealed!"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\"><em>Its new and highly contemporary image was presented during a special event inspired by the theme of #ToTheMaximum<\/em><\/p>\n<\/blockquote>\n<p>On September 12, at Area 56 in Via Savona in Milan, opinion leaders, influencers and representatives of many of Italy\u2019s top restaurants and clubs raised a toast #ToTheMaximum, the new image of Ferrari Maximum Blanc de Blancs.<\/p>\n<p>A great party inspired by #ToTheMaximum, the concept that aims to celebrate \u2013 with this Trentodoc sparkling wine \u2013 the most important emotions of each one of us: the moments in which we enjoy our world \u201cto the maximum\u201d, moments that celebrities and guests shared via their social media channels.<\/p>\n<p><iframe loading=\"lazy\" title=\"#ToTheMaximum Event at Area 56\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-JelNdvJtMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The name \u201cMaximum\u201d goes back a long way. It was the first label created in the early 1900s by Giulio Ferrari, the winery\u2019s founder, but still today it represents the Company\u2019s passion and experience in cultivating Chardonnay grapes, which find one of their maximum interpretations in this Trentodoc.<\/p>\n<p>The new packaging of Ferrari Maximum, created by the Robilant &amp; Associati agency, is characterised by its very contemporary style, which nevertheless remains perfectly in line with the Company\u2019s history. Particular emphasis is given to the traditional colours of the House, black and white, to which a significant touch of red \u2013 a colour that has always been part of Ferrari\u2019s crest &#8211; has been added. The capsule is particularly refined: it reveals a raised texture created by repetition of the letter \u201cF\u201d, which has now become one of the winery\u2019s distinctive traits. The result is an elegant, modern image, which conveys Ferrari\u2019s expertise in the production of outstanding sparkling wines.<\/p>\n<p>Ferrari Maximum Blanc de Blancs is in fact a Trentodoc with great personality, which is made from Chardonnay grapes from mountainside vineyards and matures for 36 months on its lees prior to yielding \u2013 on both the nose and palate \u2013 an attractive freshness and engagingly fragrance. Perfect as an aperitif, it also goes superbly with a wide range of foods.<\/p>\n<p>The guests participating in the event were able to appreciate the wine\u2019s gastronomic versatility. In a stylishly designed venue, with its Kartell furnishings, they were welcomed by the street food style proposals of the three-starred restaurant &#8220;Da Vittorio&#8221; of the Cerea family from Brusaporto, which selected for the occasion some tasty interpreters, such as Pan Polpetta and Farinel On the Road. The Fratelli Salvo gourmet pizzas, of the perfect pairing between this type of food and Ferrari\u2019s sparklers &#8211; also met with great success.<\/p>\n<p>With this restyle, the Maximum collection, which also includes Ferrari Maximum Ros\u00e9 and Maximum Demi-Sec, becomes a new invitation by the Lunelli Group\u2019s winery to savour every sip and enjoy every moment #ToTheMaximum &#8211; in line with the style of Ferrari, which has always been an ambassador for the Italian Art of Living.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Its new and highly contemporary image was presented during a special event inspired by the theme of #ToTheMaximum On September 12, at Area 56 in Via Savona in Milan, opinion leaders, influencers and representatives of many of Italy\u2019s top restaurants and clubs raised a toast #ToTheMaximum, the new image of Ferrari Maximum Blanc de Blancs. &hellip; <a href=\"https:\/\/www.ferraritrento.com\/en\/the-new-ferrari-maximum-has-been-revealed\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":55729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-91247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new Ferrari Maximum has been revealed! 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