{"id":91401,"date":"2019-12-23T14:41:17","date_gmt":"2019-12-23T14:41:17","guid":{"rendered":"https:\/\/www.ferraritrento.com\/matteo-lunelli-is-the-new-president-of-altagamma\/"},"modified":"2026-05-20T09:49:12","modified_gmt":"2026-05-20T09:49:12","slug":"matteo-lunelli-is-the-new-president-of-altagamma","status":"publish","type":"post","link":"https:\/\/www.ferraritrento.com\/en\/matteo-lunelli-is-the-new-president-of-altagamma\/","title":{"rendered":"Matteo Lunelli is the new President of Altagamma"},"content":{"rendered":"

Elected unanimously, the President of Ferrari Trento will guide the Foundation that groups together Italy\u2019s outstanding brands for the period 2020-2022<\/em><\/p><\/blockquote>\n

Ferrari Trento has always been an icon of the Italian Art of Living and its Trentodoc sparkling wines have accompanied the most important moments of culture, fashion and design. For this reason, Ferrari Trento<\/strong> is one of the founding members of Altagamma<\/strong>, the foundation that gathers Italy\u2019s leading high-end cultural and creative companies, which are recognised as ambassadors for Italian style around the world and operate in fashion, design, jewellery, food, hospitality, automotive and yachts.<\/p>\n

From Gucci<\/strong> to Zegna<\/strong> in fashion, from Ferrari cars<\/strong> to Lamborghini<\/strong> in automotive, Benetti<\/strong> and Riva<\/strong> in yachting as well as Kartell<\/strong> and Poltrona Frau<\/strong> in design and some of the most beautiful and exclusive Italian hotels in hospitality, Altagamma includes 110 outstanding brands which have an amazing heritage and a cumulative history of over 9,000 years. Top of the range products represent an industry worth 115 billion euros and contribute 6.85% to Italy’s GDP with an export that account for 53% of output and 402,000 direct and indirect employees.<\/p>\n

Previously Vice President of the Altagamma Foundation responsible for the Food & Wine sector, Matteo Lunelli \u2013 President and CEO of Ferrari Trento \u2013 was put forward by Founding President Santo Versace, Honorary President Leonardo Ferragamo and Past President Claudio Luti, and on December 13 he was unanimously elected new President of the Foundation by the Members\u2019 Assembly.<\/strong> He takes over from Andrea Illy, President of Illycaff\u00e9, and will remain in office for the next three years.<\/p>\n

Matteo Lunelli has confirmed the mission of the Altagamma Foundation: \u201cto contribute to the growth and competitiveness of the high-end industry and, indirectly, to Italian economy as a whole\u201d. The market scenario, though, has undergone some dramatic changes and there is now a need to respond to new demands that affect all the industries in which the Foundation operates.<\/p>\n

\u201cThe concept of \u2018Made in Italy\u2019\u201d, declared Matteo Lunelli, \u201ccontinues to have an extraordinary evocative power, linked as it is to our territories, out traditions, our know-how and our lifestyle. Nevertheless, the prevailing macroeconomic conditions will require Altagamma\u2019s members to succeed in satisfying the needs of new consumers who will increasingly be Asian, young, digitally savvy and heedful of the values that the individual brand represents. An international scope, sustainability and a contemporary outlook are, therefore, the three strategic pillars that will inspire our activities over the next three years\u201d.<\/p>\n