{"id":92192,"date":"2020-03-10T14:12:46","date_gmt":"2020-03-10T14:12:46","guid":{"rendered":"https:\/\/www.ferraritrento.com\/ferrari-trento-and-its-links-with-its-region-towards-new-social-and-environmental-responsibilityfl-and-environmental-responsibility\/"},"modified":"2026-05-20T09:49:14","modified_gmt":"2026-05-20T09:49:14","slug":"ferrari-trento-and-its-links-with-its-region-towards-new-social-and-environmental-responsibilityfl-and-environmental-responsibility","status":"publish","type":"post","link":"https:\/\/www.ferraritrento.com\/en\/ferrari-trento-and-its-links-with-its-region-towards-new-social-and-environmental-responsibilityfl-and-environmental-responsibility\/","title":{"rendered":"Ferrari Trento and its links with its region: towards new social and environmental responsibility"},"content":{"rendered":"<p><strong>Over a century ago,<\/strong><strong> Giulio<\/strong>\u00a0<strong>Ferrari <\/strong><strong>founded the company that bears his name: a firm that would conquer the global market, becoming an undisputed icon of outstanding Italian winemaking and contributing towards writing the history of \u201c<\/strong><em><strong>Made<\/strong><\/em><strong>\u00a0<\/strong><em><strong>in<\/strong><\/em>\u00a0<strong><em>Italy<\/em><\/strong><strong>\u201d<\/strong>. His success was based on a principle as simple as it was genuine and fundamental: respect for the land and enhancing the quality of the grapes that were grown on it.<\/p>\n<p>Giulio Ferrari made his product great by combining his personal dedication to quality with the spirit of an enlightened innovator. This led to him first of all choosing the mountains of Trentino as the ideal <em>terroir<\/em> for the production of <em>Metodo Classico<\/em> sparkling wines, and then selecting <strong>Bruno<\/strong>\u00a0<strong>Lunelli<\/strong>\u00a0as the worthy successor who would be capable of carrying on his work.<\/p>\n<p>Today, the Lunelli family is not only the custodian of this important legacy: it continues to innovate, leading the brand in a winning challenge against the ever-changing sensibilities and demands of time and confirming \u2013 today more than ever \u2013 its commitment to safeguarding the environment as well as the health of those who work in the vineyards.<\/p>\n<p>This is an all-embracing commitment that had an important milestone in 2017 with the <strong>organic certification<\/strong> of all the company-owned vineyards, but which began considerably earlier and not only in the family\u2019s holdings. The project titled \u201cFerrari\u2019s Vineyards, for Sustainable and Healthy Mountain Viticulture\u201d in fact requires that the more than 500 vine-growers in Trentino who supply their grapes to Ferrari Trento must obey a strict protocol that calls for a total ban on the use of chemical herbicides and fertilisers in favour of traditional practices such as green manuring, natural fertilisers like manure and compost, and only the use of extremely safe plant health products which contain natural ingredients, such as copper and sulphur.<\/p>\n<p>This goal is the culmination of a long and demanding process that began more than twenty years ago. Numerous studies and experimentation in the \u00a0vineyards, conducted with the support of the <strong>Edmund<\/strong>\u00a0<strong>Mach Foundation<\/strong>, have led to the conviction that \u00a0&#8211; once an adequate balance in the vineyard has been obtained &#8211; it is possible to carry out organic viticulture even in mountainous zones.<\/p>\n<p>This highly conscientious approach, apart from guaranteeing higher quality in the grapes that are produced, has important effects on the whole of the surrounding area, which benefits from richer biodiversity, certified by the award to Ferrari\u2019s vineyards for some years now of the title \u201c<strong>Biodiversity<\/strong>\u00a0<strong>Friend<\/strong>\u201d by the World Biodiversity Association.<\/p>\n<p>Ferrari has, therefore, given a virtuous impetus towards greater social and environmental responsibility, reinforcing even further its links with its region of origin and continuing in its pioneering vision, based on uncompromising excellence at every stage of the production process, from the vineyard to the glass.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over a century ago, Giulio\u00a0Ferrari founded the company that bears his name: a firm that would conquer the global market, becoming an undisputed icon of outstanding Italian winemaking and contributing towards writing the history of \u201cMade\u00a0in\u00a0Italy\u201d. His success was based on a principle as simple as it was genuine and fundamental: respect for the land &hellip; <a href=\"https:\/\/www.ferraritrento.com\/en\/ferrari-trento-and-its-links-with-its-region-towards-new-social-and-environmental-responsibilityfl-and-environmental-responsibility\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":47273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-92192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari Trento and its links with its region: towards new social and environmental responsibility - Ferrari Trento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferraritrento.com\/en\/ferrari-trento-and-its-links-with-its-region-towards-new-social-and-environmental-responsibilityfl-and-environmental-responsibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Trento and its links with its region: towards new social and environmental responsibility - Ferrari Trento\" \/>\n<meta property=\"og:description\" content=\"Over a century ago, Giulio\u00a0Ferrari founded the company that bears his name: a firm that would conquer the global market, becoming an undisputed icon of outstanding Italian winemaking and contributing towards writing the history of \u201cMade\u00a0in\u00a0Italy\u201d. 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