{"id":93487,"date":"2021-05-03T09:56:52","date_gmt":"2021-05-03T09:56:52","guid":{"rendered":"https:\/\/www.ferraritrento.com\/ferrari-trento-is-in-first-place-in-wine-intelligences-2021-global-wine-brand-power-index\/"},"modified":"2026-05-20T09:49:25","modified_gmt":"2026-05-20T09:49:25","slug":"ferrari-trento-is-in-first-place-in-wine-intelligences-2021-global-wine-brand-power-index","status":"publish","type":"post","link":"https:\/\/www.ferraritrento.com\/en\/ferrari-trento-is-in-first-place-in-wine-intelligences-2021-global-wine-brand-power-index\/","title":{"rendered":"Ferrari Trento is in first place in Italy in Wine Intelligence\u2019s 2021 Global Wine Brand Power Index"},"content":{"rendered":"

Wine Intelligence<\/strong>, the world leader in market research in the world of wine, has \u2013 for the fourth year running \u2013 drawn up its Global Wine Brand Power Index, <\/strong>in which Ferrari has been rated as the top winery in Italy in terms of the indices of brand awareness, brand purchase, and brand connection.<\/p>\n

This classification is based on an analysis of the opinions of over 25,000 wine consumers<\/strong> in 25 key markets<\/strong>, representing the 435 million wine drinkers<\/strong> around the world. In point of fact, it is composed of the \u201cawareness index<\/strong>\u201d (the percentage of those questioned who recognise a brand from a list of names and logos), for which Ferrari obtained a maximum rating of 100, \u00a0the \u201cpurchase index<\/strong>\u201d (the percentage of those who have bought a brand in the last three months, or who are considering doing so) with 96.2 points, and the \u201cconnection index<\/strong>\u201d (the percentage of those who find that the brand is right for people like them, and of those who would recommend it to a friend) with 92 points, far higher than the other fifteen nominated wineries.<\/p>\n

This result gives proof of Ferrari\u2019s extreme devotion to its role as a global ambassador of the Art of Italian Living, bringing to any occasion that touch of the style, elegance and passion that are typical of our nation, and which the whole world envies.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wine Intelligence, the world leader in market research in the world of wine, has \u2013 for the fourth year running \u2013 drawn up its Global Wine Brand Power Index, in which Ferrari has been rated as the top winery in Italy in terms of the indices of brand awareness, brand purchase, and brand connection. This … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":59859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-93487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFerrari Trento is in first place in Italy in Wine Intelligence\u2019s 2021 Global Wine Brand Power Index - Ferrari Trento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferraritrento.com\/en\/ferrari-trento-is-in-first-place-in-wine-intelligences-2021-global-wine-brand-power-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari Trento is in first place in Italy in Wine Intelligence\u2019s 2021 Global Wine Brand Power Index - Ferrari Trento\" \/>\n<meta property=\"og:description\" content=\"Wine Intelligence, the world leader in market research in the world of wine, has \u2013 for the fourth year running \u2013 drawn up its Global Wine Brand Power Index, in which Ferrari has been rated as the top winery in Italy in terms of the indices of brand awareness, brand purchase, and brand connection. 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