28 Gennaio 2011
At Madonna di Campiglio just Ferrari bubbles and Surgiva water are used for the toasts with Fernando Alonso and Valentino Rossi
Even more Ferrari bubbles at Wrooom. The many MotoGP and Formula One enthusiasts know very well what Wrooom is. For everyone else, let’s say that every year (and for the last twenty years) Wrooom is held which is the most important motor show funded by Philip Morris, which sponsors both the Ferrari and the Ducati teams: here on the extraordinary stage of the snowy Madonna di Campiglio, for the very first time the two teams present the international press with their latest news and their drivers and riders, who are racing each other on the snow instead of the tarmac. The Ferrari and Ducati gathering, which started on Monday 10th January and drew 250 journalists from all over the world to the pearl of the Dolomites, ends on Friday 14th. The team members, either relaxing or on the slopes skiing, were Fernando Alonso, Felipe Massa, Valentino Rossi and Nicki Hayden. The drivers and riders were the protagonists along with the Ferrari bubbles, Surgiva water, and the red wines of the Tenuta Castelbuono in Umbria, namely the Rosso di Montefalco and the Sagrantino. These are the only labels allowed in the lounge area of the Congress Centre of Madonna di Campiglio, called, not coincidently, Palawrooom. And at the great dinner, arranged on Wednesday 12th January, at the Chalet Fiat, in addition to the Ferrari bubbles and Segnana grappas there was also space for that excellent pinot nero, the Maso Montalto.
Ferrari promuove una cultura del bere responsabile che è parte dell’Arte di Vivere Italiana.
E’ una cultura legata alla ritualità del cibo e alla celebrazione dei momenti di convivialità, dove il consumo è moderato e consapevole.
Entra nel sito ferraritrento.com solo se condividi questo approccio e se hai l’età legale per bere alcolici nel tuo paese: ti aspetta un percorso all’insegna dell’eccellenza.