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Art of Hospitality

Art of Hospitality

Ferrari Winery launches the Ferrari Trento Art of Hospitality Award, a prize intended to pay homage to the value of hospitality and celebrate the partnership with The World’s 50 Best Restaurants.

The award offers Ferrari Winery the perfect opportunity to address in a broader sense a topic so dear to the company: the importance of hospitality.

This endeavour started in April 2016, with a meeting at Palazzo Serbelloni in Milan that saw some of the most influential stakeholders of the restaurant industry engaging in a conversation aimed at identifying the secrets of perfect hospitality, and it came to its climax at the prize giving ceremony of The World’s 50 Best Restaurants in New York, where the restaurant Eleven Madison Park conquered the newly established award.

Ferrari Trento Art of Hospitality Award presentation

Palazzo Serbelloni, 28 aprile 2016

Photogallery

Antonio Santini, Ristorante Dal Pescatore
Antonio Santini, Ristorante Dal Pescatore
World’s 50 Best Restaurants 2016
Palazzo Serbelloni
World’s 50 Best Restaurants 2016
The World's 50 Best Restaurants 2016
World’s 50 Best Restaurants 2016
The World's 50 Best Restaurants 2016
The World's 50 Best Restaurants 2016
World’s 50 Best Restaurants 2016
Matteo Lunelli consegna il premio Ferrari Trento Art of Hospitality a Daniel Humm e Will Guidara
World’s 50 Best Restaurants 2016
20160428-156-9510.jpg
World’s 50 Best Restaurants 2016
Gli autografi degli chef
Gli autografi degli chef
World’s 50 Best Restaurants 2016
Massimo Bottura
World’s 50 Best Restaurants 2016
Mauro Governato, general manager per Four Season Milano
World’s 50 Best Restaurants 2016
20160428-308-0542.jpg
20160428-308-0542.jpg
World’s 50 Best Restaurants 2016
Chef Andrea Berton, Camilla Lunelli e chef Carlo Cracco
World’s 50 Best Restaurants 2016
La giornalista Fiammetta Fadda pone un quesito
World’s 50 Best Restaurants 2016
Massimo Bottura e Matteo Lunelli
Massimo Bottura e Matteo Lunelli
World’s 50 Best Restaurants 2016
Daniel Willi e Andreas Caminada
World’s 50 Best Restaurants 2016
Raffaele Alajmo, Massimo Bottura, Matteo Lunelli, Helene Pietrini, Camilla Lunelli, Mauro Governato
World’s 50 Best Restaurants 2016
Camilla Lunelli, Will Guidara, Daniel Humm, Matteo Lunelli e Massimo Bottura
Camilla Lunelli, Will Guidara, Daniel Humm, Matteo Lunelli e Massimo Bottura
World’s 50 Best Restaurants 2016
Raffaele Alajmo
World’s 50 Best Restaurants 2016

The Art of Hospitality according to…

ANDREAS CAMINADA
CHEF OF SCHLOSS SCHAUENSTEIN, SWITZERLAND

Art of hospitality means giving to our guests an experience that fully embraces all senses and leaves a lasting memory. Working with joy to welcome everyone with a genuine smile, being able to face responsibilities that go beyond those defined by your role, being honest and willing to improve, treating guests, colleagues, and the environment with respect, and finally cherishing a strong team spirit: these are the main ingredients of the hospitality recipe.

DANIEL WILLIS
GENERAL MANAGER OF THE CLOVE CLUB, LONDON

At The Clove Club, we always encourage our staff to be themselves, tearing down the typical formal concepts related to the restaurant business that often create a barrier with the guest. It is of paramount importance to understand who stands in front of you and behave accordingly, read the body language, open a dialogue with a smile and simple questions, but also respect them and leave the space of privacy provided by the table. The Art of Hospitality relates to several elements: character, flexibility, passion, friendship, and teamwork.

RAFFAELE ALAJMO
CEO OF ALAJMO GROUP

The key element providing harmony and excellence to a dining room is the ability to know the individual skills of each member of the staff and be able to match them with the tasks at hand, allowing the staff to express at best themselves, always respecting the limits of the rules required by their role.

MAURO GOVERNATO
MANAGER OF HOTEL FOUR SEASON, MILAN

Without passion, you cannot give 100% and always work like your business were at stake, which is the real secret of this profession: if you live the hospitality in such a way, it becomes an extraordinary work that allows for personal enrichment and involvement, offering always new challenges.

MASSIMO BOTTURA
CHEF OF OSTERIA FRANCESCANA, MODENA

The Restaurant is the place where you feed and, in some way, restore souls. The kitchen plays a crucial role but it does not have the upper hand on the service, which isn’t only represented by the service at the table, but starts at an earlier stage, when the table is booked. We offer dreams, but the real secret to do it is - as Bob Dylan put it - to “get up in the morning and get to bed at night, and in between do what you want to do”.

GUALTIERO MARCHESI
FOUNDER OF THE “NEW ITALIAN CUISINE”

Today, the chef plays a strong communication role, but 60% of the experience in the restaurant is made in the dining room, therefore “young people should stop dreaming about becoming chefs and start working as waiters!”

The World’s 50 Best Restaurants 2016 Ceremony

New York, 13 June 2016

2016 WINNER OF
THE FERRARI TRENTO ART OF HOSPITALITY AWARD

Eleven Madison Park, the renowned New York's restaurant, is the first winner of the Ferrari Trento Art of Hospitality Award.

Eleven Madison Park has built a reputation not just for its outstanding food but also for its unique approach to service, and much of that has to do with the warmth and camaraderie that infuses everything they do. Service goes beyond simply delivering plates from kitchen to table; here there it is a piece of subtle theatre, an art, giving guests a complete experience from the moment they walk in the door.

Art of Hospitality pills

Trento, 29 April 2016