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Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.

It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.

Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!

Access to the site was denied because you are not of legal age to drink alcohol.

Art of Hospitality

Ferrari’s bubbles portray a real lifestyle centred around the joy of sharing, where hospitality plays a pivotal role whenever food and wine are under the spotlight.

This is the reason why Ferrari Winery decided to emphasize the role of those able to turn hospitality into an art in the restaurant industry.

Identità di Sala - Rinascita: i primi passi

29th June 2020

Ferrari and Identità di Sala have continued their virtual meetings and once again brought together some important figures in the restaurant and hospitality sector to exchange their points of view and experiences, roughly a month after reopening following the Covid-19 emergency.

“Identità di Sala – Rinascita: i primi passi” (literally, “Rebirth: the first steps”), the webinar organised on 29th June 2020, offered an encouraging overall picture in spite of this time of difficulty, demonstrating how those who have always believed in excellence and fine hospitality have already gained once more a positive feedback from their clients, as well as the confidence to face the future with optimism.

Watch the webinar

Identità di Sala – Idee per il futuro

20th May 2020

Ferrari Trento and Identità di Sala have not stood still, bringing together (virtually) some important figures in the restaurant and hospitality industries to talk about restarting after the lockdown caused by the Covid-19 emergency.

“Identità di Sala – Idee per il futuro”, held on 20th May 2020, gave an injection of optimism and many useful ideas for facing this new beginning with a positive attitude and with creativity, essential characteristics of a typical Italian welcome.

Watch the webinar

Identità Golose 2019

Milano – Italy March 2019

Ferrari returns to Identità Golose with a full diary of appointments dedicated to the Art of Hospitality. Great success for the day devoted to Identità di Sala (“Identity in Service”) and for the discussion panel “Wine, the trump card”.

“When we say that tradition is innovation that has been successful, it is as if we are becoming conscious of the creative process, made up of lots of little – and sometimes also large – steps.”

Relive the event

The Ferrari Trento
Art of Hospitality Award 2018

Bilbao – Spain June 2018

Geranium wins the 2018 Ferrari Trento Art of Hospitality Award

Now in its third edition, the prize dedicated to the art of hospitality, proclaims as winner of the 2018 edition the Danish restaurant.

 

Relive the 2018 edition

Identità Golose

Milan – Italy March 2018

A congress focused on the relationships between chefs as individuals and all those working around them, both in the kitchen and in the dining room.

A congress focused on the relationships between chefs as individuals and all those working around them, both in the kitchen and in the dining room.

Relive the 2017 edition

The Ferrari Trento
Art of Hospitality Award 2017

Melbourne – Australia April 2017

El Celler de Can Roca wins the 2017 Ferrari Trento Art of Hospitality Award

El Celler de Can Roca has topped The World’s 50 Best Restaurants ranking twice in its history, in 2013 and 2015. In 2017, it has ranked third in the world.

 

Relive the 2017 edition

Identità Golose

Milan – Italy march 2017

When addressing the topic of hospitality, it is crucial to talk about individuals and passion.

For us, it started in 2017 at Identità Golose in Milan and will come to a close at the prize giving ceremony of The World’s 50 Best Restaurant in Melbourne, Australia.

remember event

The World’s 50 Best Restaurants

NEW YORK – USA june 2017

Ferrari Winery launches the Ferrari Trento Art of Hospitality Award, a prize intended to pay homage to the value of hospitality and celebrate the partnership with The World’s 50 Best Restaurants.

The award offers Ferrari Winery the perfect opportunity to address in a broader sense a topic so dear to the company: the importance of hospitality.

remember 2016 edition