11 October 2023
A new Ferrari Sparkling Club inside the Allianz Stadium in Turin
The partnership between Ferrari Trento and the Juventus club has been renewed, which aims to create a food and wine offering of Italian excellence inside the Allianz Stadium
Ferrari Trento and Juventus renew for three more years the partnership that has already seen many victories celebrated with Trentodoc sparkling wine: Ferrari is once again the Juventus Official Partner and the toast of the black and white team.
It is a union strongly desired by both parties, that perfectly matches their shared values; prestige, tradition, and Italian excellence.
The partnership between the two institutions, to which is added the prized cuisine of ‘Da Vittorio’, is part of a project that aims to create within the Allianz Stadium an offering of the highest quality and under the sign of Italianism, transforming a moment of refreshment into a true experience.
In the hospitality areas of the Allianz Stadium, in addition to Ferrari’s Trentodoc sparkling wines, other Gruppo Lunelli brands will also be served, from Bisol1542 Prosecco Superiore to Tenute Lunelli’s Trentino, Tuscan and Umbrian wines.
The collaboration includes many new features, such as the creation of a Ferrari Sparkling Club inside the prestigious Gianni and Umberto Agnelli Club at the Allianz Stadium in Turin. In a comfortable and exclusive setting, furnished with elements of the finest Italian design, this space overlooks the Agnelli terrace and offers a breathtaking view of the pitch.
Officially inaugurated on the occasion of the Juventus-Turin derby on October 8th, in the presence of Matteo Lunelli, President and CEO of Ferrari Trento, Gianluca Ferrero, President of Juventus and Juventus CEO Maurizio Scanavino, it is the first bar created by Ferrari Trento inside a stadium and is set to become an iconic place where passion for football and the excellence of Italian sparkling wines are united, accompanied by the creations of the Cerea family’s ‘Da Vittorio’ restaurant.
Coinciding with the Derby della Mole, an initiative called ‘ICONA, Il Club della Cucina Italiana’ (ICONA, The Club of Italian Cuisine) has also kicked off, which will allow the sporting experience within the Legends Club to be combined with the best Italian hospitality, thus also supporting the candidature of Italian cuisine and gastronomic culture as a UNESCO World Heritage Site.
Chefs from all over Italy, from North to South, will give life to “ICONA”, collaborating with “Da Vittorio” in the creation of real journeys into the culinary culture of our regions in combination with Ferrari Trentodoc sparkling wines and Tenute Lunelli wines. A meeting of icons, therefore, which began with a signature dinner by chef Paolo Griffa and accompanied by Ferrari Maximum Blanc de Blancs, Ferrari Perlé 2017 and Teuto Costa Toscana IGT di Tenute Lunelli.
“Ferrari Trento is the Italian toast par excellence and has celebrated many sporting victories, including Juventus’ most recent championships. We are happy to renew our partnership with this great team and to inaugurate a Ferrari Sparkling Club inside the Allianz Stadium. Our Trentodoc sparkling wine, combined with the magnificent cuisine of Da Vittorio, will contribute to making the experience offered to the guests of the Allianz Stadium even more unique,” commented Matteo Lunelli, President and CEO of Ferrari Trento.
“The partnership with Ferrari Trento is a synergy that has been consolidated over time, because the Lunelli family shares the same values and the same vision that animate ours; we are therefore very happy to be able to renew it also in one of the temples of Italian football, the Allianz Stadium. With the ICONA project, moreover, we have the opportunity to offer an haute cuisine experience that embraces the whole of Italy, on and off the pitch: we would like to thank in advance the many colleagues and friends who have accepted the invitation to participate, because their menus tell of the excellence of our country,” says the Cerea Family of Da Vittorio.
“We are proud to re-embrace Ferrari Trento as our partner, a synonym of elegance and refinement that has been telling, like Juventus, a story of great victories for over a hundred years” – says Tiziana Di Gioia, Chief Commercial Officer of Juventus. “The Ferrari Sparkling Club, inside our prestigious stadium, will represent a meeting point and a moment of conviviality for our fans.”
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!