3 May 2021
Ferrari Trento is in first place in Italy in Wine Intelligence’s 2021 Global Wine Brand Power Index
Wine Intelligence, the world leader in market research in the world of wine, has – for the fourth year running – drawn up its Global Wine Brand Power Index, in which Ferrari has been rated as the top winery in Italy in terms of the indices of brand awareness, brand purchase, and brand connection.
This classification is based on an analysis of the opinions of over 25,000 wine consumers in 25 key markets, representing the 435 million wine drinkers around the world. In point of fact, it is composed of the “awareness index” (the percentage of those questioned who recognise a brand from a list of names and logos), for which Ferrari obtained a maximum rating of 100, the “purchase index” (the percentage of those who have bought a brand in the last three months, or who are considering doing so) with 96.2 points, and the “connection index” (the percentage of those who find that the brand is right for people like them, and of those who would recommend it to a friend) with 92 points, far higher than the other fifteen nominated wineries.
This result gives proof of Ferrari’s extreme devotion to its role as a global ambassador of the Art of Italian Living, bringing to any occasion that touch of the style, elegance and passion that are typical of our nation, and which the whole world envies.