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6 April 2016

Ferrari partners with The World's 50 Best Restaurants to commend the Art of Hospitality

Ferrari Trento has partnered with The World's 50 Best Restaurants in order to celebrate the Art of Hospitality, the subtle alchemy created by the perfect balance among excellence of service, atmosphere and conviviality – the elements needed to provide a full restaurant experience.

This partnership is in line with the values of Ferrari: the century-old symbol of the excellence of Italian sparkling wine, which represents the embodiment of a genuine lifestyle based on sharing and enjoying  life. For years, these values have been recognized by the best restaurants in Italy, the main ambassadors of Ferrari winery. This recognition has now reached an international dimension. 

Not only is The World's 50 Best Restaurants ranking based on the votes of almost 1,000 independent experts, but its prestigious awards event has gathered the most innovative chefs, restaurant owners, and food lovers from the four corners of the planet over the last 15 years. After 14 years with London as its host city, The World's 50 Best Restaurants is moving to New York in 2016, The first stage of its global tour will see the awards take place at Cipriani Wall Street on June 13.

In addition to being the official sparkling wine partner of The World’s 50 Best Restaurants Ferrari will also sponsor the “Ferrari Trento Art of Hospitality Award, which will recognize the restaurant that, according to the panel of experts, has elevated its service to create a unique experience, engaging its guests in a comfortable and yet stimulating atmosphere.

 “We are delighted to partner with The World’s 50 Best Restaurants to recognise the Art of Hospitality. As a producer of high-end sparkling wine and an ambassador of Italian lifestyle, we are uniquely positioned to celebrate this aspect of the restaurant experience: a glass of bubbles is synonymous with welcome and the toast is by definition an act of conviviality. Moreover, hospitality is traditionally very important in Italian culture” said Matteo Lunelli, President and CEO of Ferrari winery.

William Drew, Group Editor of The World’s 50 Best Restaurants, said: “Hospitality is, of course, central to any great restaurant experience and we are thrilled to be celebrating this crucial aspect of the business in partnership with Ferrari Trento. The introduction of the Ferrari Trento Art of Hospitality Award coincides perfectly with our new location for 2016: New York City.”

In order to provide further knowledge on the Art of Hospitality, Ferrari and The World's 50 Best Restaurants will host an event that will gather in Milan some of the most prestigious restaurateurs in the world on April 28. On this occasion, Italy will be represented by Massimo Bottura, the owner of Osteria Francescana, the restaurant that ranked No.2 in the world in 2015.