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4 January 2017
Ferrari Trento launches its new campaign, “The Italian Tag”, signed by Armando Testa
Over the last few days, the new Ferrari Trento advertising campaign called “The Italian Tag” has hit the pages of the most important newspapers and magazines. With its contemporary take on deeply Italian values and symbols, the campaign is the product of the partnership between Ferrari winery and Armando Testa, a major player of the advertising creative industry.
The multi-subject campaign shines a new, modern light on the joy of experiencing and sharing the Italian lifestyle and elegance to the fullest, also on social media. Ferrari’s bubbles are the true stars and social enablers of every story featured in the campaign: each event enjoyed and tagged with Ferrari turns into an unforgettable event. The name itself – “The Italian tag” – has a twofold meaning: Ferrari Trentodoc represents the Italian label (or tag) par excellence and, at the same time, it suggests it can be used as a tag on social networks to share any enjoyable and festive event.
The campaign targets an open and dynamic audience that understands and values the multifaceted language of photography and the instantaneity of the digital world. The creative team led by Armando Testa has perfectly blended the soul of these two concepts to fully depict the special Italian Art of Living that Ferrari Winery conveys with its bubbles.
The prestigious award from the international professional services firm rewards Matteo Lunelli for his commitment to bringing Italian excellence to the world Matteo Lunelli, Managing Director of Gruppo Lunelli and Chairman and CEO of Ferrari Trento, is the national winner of the EY Entrepreneur of The Year™ award, a prestigious recognition now in its twenty-fifth […]
The second, long-awaited release of the Riserva that Ferrari Trento has dedicated to the progenitor of the Lunelli family is a special collectors’ wine, and has also become an NFT. From the extraordinary 2006 vintage, this wine marks the hundredth anniversary of the birth of a visionary entrepreneur, Bruno Lunelli, and presents itself as a […]
Ferrari Trento presents the 2010 vintage of Giulio Ferrari Riserva del Fondatore, which underlines in exclusive fashion the highly refined characteristics of Chardonnay from mountainside vineyards as well as the Trento-based producer’s meticulous efforts to create – only from its very best sites – a Trentodoc that truly faces up to the challenge of time. […]
Yesterday, Thursday 3rd November 2022, the awards ceremony was held for The Champagne & Sparkling Wine World Championships, the annual international competition organised by Tom Stevenson and devoted to bubbly wines, during which Ferrari Trento triumphed – for the fifth time – as “Producer of the Year”. The atmospheric venue, Merchant Taylors Hall, was the […]
Rising 50 positions in just one edition, Ferrari Trento conquers the top of the international classification dedicated to wine tourism Ferrari Trento jumps to eleventh place as the best wine tourism destination according to World’s Best Vineyards, the classification that selects the world’s most beautiful wineries, founded by William Reed, the historic English publisher who […]
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!
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