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4 January 2017
Ferrari Trento launches its new campaign, “The Italian Tag”, signed by Armando Testa
Over the last few days, the new Ferrari Trento advertising campaign called “The Italian Tag” has hit the pages of the most important newspapers and magazines. With its contemporary take on deeply Italian values and symbols, the campaign is the product of the partnership between Ferrari winery and Armando Testa, a major player of the advertising creative industry.
The multi-subject campaign shines a new, modern light on the joy of experiencing and sharing the Italian lifestyle and elegance to the fullest, also on social media. Ferrari’s bubbles are the true stars and social enablers of every story featured in the campaign: each event enjoyed and tagged with Ferrari turns into an unforgettable event. The name itself – “The Italian tag” – has a twofold meaning: Ferrari Trentodoc represents the Italian label (or tag) par excellence and, at the same time, it suggests it can be used as a tag on social networks to share any enjoyable and festive event.
The campaign targets an open and dynamic audience that understands and values the multifaceted language of photography and the instantaneity of the digital world. The creative team led by Armando Testa has perfectly blended the soul of these two concepts to fully depict the special Italian Art of Living that Ferrari Winery conveys with its bubbles.
Ferrari Trento is proud to present the 2009 Giulio Ferrari Riserva del Fondatore: a vintage that stands out with its intriguing floral bouquet and extraordinary persistence, a harbinger of notable longevity. 2009 was characterised by a very cold winter with abundant rainfall, followed by a similarly hot spring which brought the vegetative development of the […]
Ferrari Trento has chosen the FORMULA 1 HEINEKEN GRAN PREMIO D’ITALIA 2021, scheduled on 12th September in Monza, to present its new Ferrari F1® Limited Edition, a special Blanc de Blancs cuvée that celebrates four of the iconic Grands Prix in the FIA Formula 1® World Championship, for which the Trento-based producer is the official […]
Harvesting has now begun at Ferrari Trento, for a vintage that promises to be of high quality thanks to a great deal of hard work in the vineyards and the Company’s decision to focus on high-altitude viticulture. On 26th August, Ferrari Trento began the 2021 harvest: the same date as in 2019 and around ten […]
The Ferrari’s Trentodoc bottle which is a protagonist on the podia of Formula 1® will be available, in a limited edition and exclusively in three litres, immediately after the FORMULA 1 PIRELLI BRITISH GRAND PRIX at Silverstone. Thanks to the launch of Ferrari F1® Podium Jeroboam by Ferrari Trento – the official toast of Formula […]
W Series, the international single-seater motor racing championship for female drivers, today announces Ferrari Trento as its Official Sparkling Wine Partner for the 2021 season. The award-winning Italian sparkling wine is the official toast of Formula 1® celebrations, and will now be the same for W Series’ eight-race season in partnership with the world’s premier […]
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