Aggiornalo per vedere questo sito correttamente. Aggiorna ora
4 January 2017
Ferrari Trento launches its new campaign, “The Italian Tag”, signed by Armando Testa
Over the last few days, the new Ferrari Trento advertising campaign called “The Italian Tag” has hit the pages of the most important newspapers and magazines. With its contemporary take on deeply Italian values and symbols, the campaign is the product of the partnership between Ferrari winery and Armando Testa, a major player of the advertising creative industry.
The multi-subject campaign shines a new, modern light on the joy of experiencing and sharing the Italian lifestyle and elegance to the fullest, also on social media. Ferrari’s bubbles are the true stars and social enablers of every story featured in the campaign: each event enjoyed and tagged with Ferrari turns into an unforgettable event. The name itself – “The Italian tag” – has a twofold meaning: Ferrari Trentodoc represents the Italian label (or tag) par excellence and, at the same time, it suggests it can be used as a tag on social networks to share any enjoyable and festive event.
The campaign targets an open and dynamic audience that understands and values the multifaceted language of photography and the instantaneity of the digital world. The creative team led by Armando Testa has perfectly blended the soul of these two concepts to fully depict the special Italian Art of Living that Ferrari Winery conveys with its bubbles.
Following the extraordinary success of the partnership which saw Italian sparkling wine on the Formula 1® podium for the first time, the Trentino producer announces that the initial three-year collaboration has been extended to five years Ferrari Trento will be the Official Toast of Formula 1® until the end of the 2025 season. The […]
New initiatives are coming on stream to celebrate the important anniversary of 110 years of Poltrona Frau: to be precise, “100+10 Years of True Evolution”, as the logo created for the occasion recites, thus expressing Poltrona Frau’s course of authentic growth resulting from the company’s cultural and manufacturing heritage, its project-rich present, and its vision […]
W Series, the international single-seater motor racing championship for women drivers, today announces that Ferrari Trento will continue as its Official Toast during the 2022 season. W Series’ third season begins this weekend in support of the inaugural Formula 1® Crypto.com Miami Grand Prix. The top three drivers in each W Series race will celebrate […]
Ferrari Trento, Italy’s sparkling wine par excellence, is set to make its podium debut as the Official Toast of the Formula 1 Crypto.com Miami Grand Prix this May. Already the Official Toast of Formula 1® since 2021, this three-year partnership will see Ferrari Trento’s renowned sparkling wine not only be sprayed by the winning racers […]
Alfa Romeo F1 Team ORLEN is popping the cork on the good times as it unveils a new partnership with Ferrari Trento, Italy’s sparkling wine par excellence. One of the world’s most award-winning wineries, with a long and prestigious history and a proven track record of quality, Ferrari Trento’s fine sparkling wines will help Alfa […]
Subscribe now to our newsletter
Apply for our newsletter and be the first to find out what’s new in the world of Ferrari’s exclusive sparkling wines.