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4 January 2017
Ferrari Trento launches its new campaign, “The Italian Tag”, signed by Armando Testa
Over the last few days, the new Ferrari Trento advertising campaign called “The Italian Tag” has hit the pages of the most important newspapers and magazines. With its contemporary take on deeply Italian values and symbols, the campaign is the product of the partnership between Ferrari winery and Armando Testa, a major player of the advertising creative industry.
The multi-subject campaign shines a new, modern light on the joy of experiencing and sharing the Italian lifestyle and elegance to the fullest, also on social media. Ferrari’s bubbles are the true stars and social enablers of every story featured in the campaign: each event enjoyed and tagged with Ferrari turns into an unforgettable event. The name itself – “The Italian tag” – has a twofold meaning: Ferrari Trentodoc represents the Italian label (or tag) par excellence and, at the same time, it suggests it can be used as a tag on social networks to share any enjoyable and festive event.
The campaign targets an open and dynamic audience that understands and values the multifaceted language of photography and the instantaneity of the digital world. The creative team led by Armando Testa has perfectly blended the soul of these two concepts to fully depict the special Italian Art of Living that Ferrari Winery conveys with its bubbles.
A Foundation designed to protect the authenticity of Italian wine, companies and wine-growing territories, to strengthen and consolidate the value of wine and its viticulture as an ambassador of Made in Italy in the world. With these premises, the Fondazione Vino Patrimonio Comune was presented in Rome on November 15th, with a press conference in […]
Ferrari Trento is again among the 79 winning companies of the sixth edition of the Best Managed Companies Award, the prize dedicated to the entrepreneurial excellence of Made in Italy promoted by Deloitte Private, with the participation of ALTIS – Graduate School of Sustainable Management of the Università Cattolica del Sacro Cuore, ELITE-Gruppo Euronext and […]
The partnership between Ferrari Trento and the Juventus club has been renewed, which aims to create a food and wine offering of Italian excellence inside the Allianz Stadium Ferrari Trento and Juventus renew for three more years the partnership that has already seen many victories celebrated with Trentodoc sparkling wine: Ferrari is once again the […]
Ferrari Trento wins the ‘Sustainable Winery’ award at the Global Drinks Intel ESG Awards 2023, created to celebrate and promote the commitment to the environment, social responsibility and governance of companies in the alcoholic beverages sector. The award of Sustainable Winery of the Year is intended to reward the winery that has been able to […]
Matteo Lunelli was presented with the Excellence Award at a gala dinner organised by the magazine Excellence in collaboration with Anita Lo Mastro, Senior Advisor for Business Internationalisation. The 25th edition of this event supported by Excellence, a magazine that acts as a platform for the internationalisation of Made in Italy, was staged at the […]
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!
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