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13 September 2019

The new Ferrari Maximum has been revealed!

Its new and highly contemporary image was presented during a special event inspired by the theme of #ToTheMaximum

On September 12, at Area 56 in Via Savona in Milan, opinion leaders, influencers and representatives of many of Italy’s top restaurants and clubs raised a toast #ToTheMaximum, the new image of Ferrari Maximum Blanc de Blancs.

A great party inspired by #ToTheMaximum, the concept that aims to celebrate – with this Trentodoc sparkling wine – the most important emotions of each one of us: the moments in which we enjoy our world “to the maximum”, moments that celebrities and guests shared via their social media channels.

The name “Maximum” goes back a long way. It was the first label created in the early 1900s by Giulio Ferrari, the winery’s founder, but still today it represents the Company’s passion and experience in cultivating Chardonnay grapes, which find one of their maximum interpretations in this Trentodoc.

The new packaging of Ferrari Maximum, created by the Robilant & Associati agency, is characterised by its very contemporary style, which nevertheless remains perfectly in line with the Company’s history. Particular emphasis is given to the traditional colours of the House, black and white, to which a significant touch of red – a colour that has always been part of Ferrari’s crest – has been added. The capsule is particularly refined: it reveals a raised texture created by repetition of the letter “F”, which has now become one of the winery’s distinctive traits. The result is an elegant, modern image, which conveys Ferrari’s expertise in the production of outstanding sparkling wines.

Ferrari Maximum Blanc de Blancs is in fact a Trentodoc with great personality, which is made from Chardonnay grapes from mountainside vineyards and matures for 36 months on its lees prior to yielding – on both the nose and palate – an attractive freshness and engagingly fragrance. Perfect as an aperitif, it also goes superbly with a wide range of foods.

The guests participating in the event were able to appreciate the wine’s gastronomic versatility. In a stylishly designed venue, with its Kartell furnishings, they were welcomed by the street food style proposals of the three-starred restaurant “Da Vittorio” of the Cerea family from Brusaporto, which selected for the occasion some tasty interpreters, such as Pan Polpetta and Farinel On the Road. The Fratelli Salvo gourmet pizzas, of the perfect pairing between this type of food and Ferrari’s sparklers – also met with great success.

With this restyle, the Maximum collection, which also includes Ferrari Maximum Rosé and Maximum Demi-Sec, becomes a new invitation by the Lunelli Group’s winery to savour every sip and enjoy every moment #ToTheMaximum – in line with the style of Ferrari, which has always been an ambassador for the Italian Art of Living.