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21 September 2011

20 years of the Ermenegildo Zegna group in China celebrated with Ferrari bubbles in Beijing

How to celebrate twenty years of success in China of a great fashion name like Ermenegildo Zegna? Easy. With a similarly great name for bubbles: Ferrari. Ermenegildo Zegna arrived in the People’s Republic of China in 1991. At the time it seemed to be a daring move but instead it has heralded success after success. Today there are 37 Zegna points of sale in China, in key positions in the main cities and in 2010 China was the group’s top market in terms of retail sales. This explains why Zegna’s twentieth birthday in China was celebrated in high style with an exhibition at the Today Art Museum in Beijing, a limited edition of high quality watches, cufflinks, mobile phones and fabrics created in collaboration with Girard-Perregaux, Tateossian and Vertu and a very exclusive party where Zegna was the protagonist alongside a symbol of Italian excellence, Ferrari bubbles. In the picture Paolo Zegna with the Ferrari importer in China, Edward Liu