CELEBRATING WITH THE GREATEST
ITALIAN STYLE TAKES THE PODIUM
From 2021 to 2024, Ferrari Trento served as the Official Toast of Formula 1® – marking the first time ever, an Italian sparkling wine took its place on the podium, becoming part of the world’s most iconic sporting celebration. This milestone crowned a journey that has seen Ferrari Trento accompany major international sporting events in Italy and around the globe.
The partnership with Formula 1®, a testament to the authority and global prestige of the Trentino-based winery, was born from deeply shared values: the pursuit of excellence in every detail, a spirit of innovation, and an enduring passion. To celebrate this collaboration, dedicated Limited Edition labels were created for the most iconic Grand Prix™ races, along with a special limited-edition release in the three-liter format traditionally associated with victory celebrations: the Ferrari F1® Podium Jeroboam.
ONE OF THE MOST AWARDED WINERIES IN THE WORLD
“Celebrating success is intrinsic to the DNA of both brands, and Ferrari Trento, which has always marked the most important moments in sport, is the ideal partner for us. For over a century, Ferrari has been synonymous with Italian excellence, capable of creating, through its passion, sparkling wines of great elegance that enhance every moment.”
Stefano Domenicali President and CEO F1®