19 May 2025
Ferrari Trento e-Bike Green Tour:
A New Cycling Experience among Sparkling Wine, Art, and Nature

Ferrari Trento, long dedicated to enhancing the local area and protecting the environment, launches the Ferrari Trento e-Bike Green Tour—a new experience designed for outdoor lovers. This special e-bike tour offers a unique and immersive way to enjoy the beauty of the Trentino landscape, its culture, cuisine, and, of course, the renowned Trentodoc sparkling wines.
This exclusive itinerary, limited to a small number of participants, begins at the Ferrari Trento Winery, continues to the historic city center, includes a visit to MUSE—the renowned Science Museum designed by Renzo Piano—and then climbs through the vineyards to Villa Margon, a magnificent 16th-century residence, the representative headquarters of Ferrari Trento and the Gruppo Lunelli.
Here, guests can enjoy an elegant picnic created by Locanda Margon, the Michelin-starred restaurant of the Gruppo Lunelli, surrounded by the peaceful garden of the villa and the surrounding vineyards. The tour concludes with a visit to the Ferrari Trento Winery, where participants can discover how Trentodoc sparkling wines are made, ending with a celebratory toast.
The Ferrari Trento e-Bike Green Tour lasts one day, from 8:30 a.m. to 4:00 p.m., and includes e-bike rental, helmet, certified guide, insurance, on-route assistance, entrance to MUSE, picnic at Villa Margon with drinks included, and a final visit and toast at the Ferrari Winery, at a cost of €170.
The initiative, organized in collaboration with SportNatureTravel, an agency specialized in outdoor tourism, is offered on the last Friday of each month from May to September, providing a slow and mindful way to explore the excellence of Trentino. Upon request, the Ferrari Trento e-Bike Green Tour can also be booked on other dates for groups of at least 8 participants.
For information and reservations: hospitality@ferraritrento.it – +39 0461 972331

Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!