Ferrari Trento at Milan Wine Week 2024 wins the Carrefour Special Prize‘Vintage 2.0: A New Wine Language’.

On the occasion of the seventh edition of Milano Wine Week, Ferrari Trento received the Carrefour Special Award ‘Vintage 2.0: A New Wine Language’ during the awards evening, presented by Andrea Grignaffini, Federico Gordini and Francesca Romana Barbieri at the Teatro Manzoni in Milan on October 7^th, 2024.

An appointment aimed at communicating wine in an innovative way, in perfect Italian style, bringing the reinterpretations and dynamisms of the sector to the catwalk.

The Special Award, delivered by Alessandra Grendele, Carrefour Italia’s director of merchandise, marketing and e-commerce, stems from the Carrefour group's desire to investigate the wine purchasing and consumption choices of different generations, with a focus on Millennials and GenZ, and to identify a language that can bring new consumers closer to the world of wine, in a conscious and informed way and at the same time in line with current trends.

The constant experimentation that Ferrari Trento carries out every day to tell its story, its labels and the territory in which they are born, combines novelty and topicality with the more than one hundred years of tradition that distinguishes it: elements that have led Carrefour, main sponsor of the Milano Wine Week 2024 and curator of the award, to recognise the Trento winery with this prestigious award.