Ferrari Trento toasts excellence in international hospitality with The World’s 50 Best Hotels 2026

For the third consecutive year, Ferrari Trento is the Official Sparkling Wine Partner of The World’s 50 Best Hotels, the coveted ranking which will be unveiled during a special evening on 15 September in Paris.

The partnership has further strengthened the bond between Ferrari Trento and the world of luxury hospitality, united by a shared vision of excellence: one rooted in attention to detail, the ability to turn every experience into an emotion, and genuine care for the guest. Ferrari Trentodoc sparkling wines will once again accompany the various moments of the event, bringing a touch of Italian flair to some of the French capital’s most iconic hotels and to Les Salles du Carrousel, in the heart of the city, where the ranking will be unveiled.

During the evening, the winner of the Ferrari Trento Most Admired Hotel Group Award will be announced. Introduced by Ferrari Trento, it recognises an exceptional hotel group that has introduced outstanding initiatives, innovations or improvements over the voting period. The award celebrates those whose efforts have had a demonstrable and meaningful impact on the wider hospitality industry. The winner is selected by The World’s 50 Best Hotels Academy, a panel of more than 800 independent experts from around the world.

In 2024, the award went to Aman for its ability to integrate its properties into local cultures and traditions, together with a holistic approach to sustainability. In 2025, Four Seasons received the award in recognition of the measures, innovations and improvements introduced over the previous 24 months that had a tangible impact on the hospitality sector.

“Hospitality is one of the most authentic expressions of a country’s identity: it is a way of welcoming people and building relationships. This is a value we feel deeply connected to, because a toast has always been, first and foremost, a gesture of welcome and conviviality,” says Matteo Lunelli, President and CEO of Ferrari Trento. “Over the years, we have had the privilege of meeting and celebrating some of the leading figures in international hospitality and sharing with them a vision of excellence rooted in passion, care and the ability to surprise. The Ferrari Trento Most Admired Hotel Group Award was created precisely to recognise those who succeed in turning these values into a memorable, innovative and consistent experience around the world.”