The Art of Hospitality takes on an increasingly leading role in the high-end restaurant industry

“A great service can save an ordinary dish, a bad service jeopardises even the best dish”: this quote by Massimo Bottura summarizes in a nutshell the conclusions of the debate held on March 6 at Identità Golose, the Italian congress dedicated to signature cuisine. Ferrari Trento is at the forefront of the discussion on the topic of hospitality through several initiatives, such as the gathering held at Identità Golose and the establishment of the Ferrari Trento Art of Hospitality Award in the framework of The World’s 50 Best Restaurants. The aim is to enhance the pivotal role played by the wait staff and the front-of-house staff in the restaurant experience. After an introduction by the president of Ferrari Trento, Matteo Lunelli, the stage of the Auditorium hosting the gathering in Milan was taken by the founder of Identità Golose, Paolo Marchi, who joined some relevant stakeholders of the international restaurant industry in an entertaining discussion on the topic of hospitality. Massimo Bottura of Osteria Francescana, Umberto Bombana of 8 e ½ Bombana in Hong Kong and Shanghai, Søren Ledet co-owner of Geranium in Copenhagen, Marco Reitano, sommelier of La Pergola in Roma and president of the association “Noi di sala”, Maurizio Saccani, operations director of Rocco Forte Hotels, and William Drew, group editor of The World’s 50 Best Restaurants all contributed to an enlightening discussion.