7 May 2009
Marcello Lunelli lectures at Columbia University in New York
A Lunelli lectures at great US university to speak about Ferrari. This happened several days ago in Columbia University in the heart of Manhattan. Protagonist, together with Ferrari, Marcello Lunelli, technical director and vice-president of Ferrari, held a lesson for approximately fifty students, all participating in the Master in Business Administration of Columbia University, and therefore all the graduates in various disciplines and great wine enthusiasts, so much so that they are members of the American university’s Wine Club, from which the invitation to Marcello Lunelli was sent, to be part of a series of appointments with the representatives of the world’s large wine-making companies.
“It was an extremely gratifying experience, two hours of intense lecture, with the unexpected yet pleasant involvement of the students who could appreciate our region and the work we do as Trento Doc. For the lecture I also used videos on the Trentino, Ferrari and its production cycle and Villa Margon, the renaissance building which is our company’s representation office “.
The meeting concluded with a wine-tasting of Ferrari bubbles which involved the Brut, Rosé, Perlé, Perlé Rosé for the very first preview in the American market and the legendary Giulio Ferrari.
Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.
It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.
Enter the ferraritrento.com website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!