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23 July 2020

The #ToTheMaximum Summer Tour sets off again


In this summer when we are all staying in Italy, Ferrari Trento is starting afresh with the season’s most exciting tour, to be enjoyed #ToTheMaximum.

The tour dedicated to Ferrari’s new Blanc de Blancs started off from Bagno 71 in Riccione on 18th July, before visiting other delightful resorts along our coasts.

A moment of entertainment, provided on this occasion by a DJ set by Andrea and Michele of Radio Deejay, will be the highlight of each event, where the public will be involved in a “#ToTheMaximum” experience.

This new wine from Ferrari Trento, a 100% Chardonnay with an unmistakable style that wins you over with its freshness and fragrance, is the ideal sparkler to share in convivial situations, and reflects perfectly that unique way of life – consisting of beauty, joie de vivre and passion – that is typically Italian.

Don’t miss our updates on the future stops of the tour: the next is at the exclusive Phi Beach in Baja Sardinia on 2nd August.


Ferrari Trento promotes a culture of drinking responsibly which is part of the Italian Art of Living.

It is a culture linked to the ritual nature of food and the celebration of convivial occasions, in which consumption is moderate and informed.

Enter the website only if you share this approach and if you are of the legal age to drink alcohol in your country: a world of excellence awaits you!

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